I’m a seasoned design generalist with a passion for creating new sustainable products that people love to use and talk about. Experiences that drives business growth. 

​​​

I thrive in a multidisciplinary team, working at the intersection of design, tech and business. We use human-centered methods to explore new territories and validate new concepts. We are driven by crafting visionary products that make good for people, planet and business.

​​​​

I've worked 16 years with projects ranging from business innovation and digital product design to creative advertising, digital marketing and branding. I've worked with clients like SAS Scandinavian Airlines, Audi, Adidas, Nike, IKEA, Swedavia, OLW, Castellum, PostNord, Haglöfs and many more. 

I'm versatile, hands-on, and I like being involved in many sides of business. I tend to end up figuring out a lot of the unusual and weird stuff needed to be done to make a concept fly, failing and learning as I go. I like getting my hands dirty, exploring some new area,  building prototypes, testing new concepts. Like for example The Filter Bubble Radio and Charity Arcade.​